![]() ![]() Rules on advertisements vary by country, but in Britain - where Assis and her son live - it's the Advertising Standards Authority that monitors publicity campaigns. Stack's Ubisoft-owned (UBIP.PA) developer Ketchapp, Solitaire's Austrian developer nerByte, Balls'n Ropes' Turkish developer Rollic and Subway Surfers' Danish developer SYBO Games also did not return messages seeking comment on the ads.Īpple (AAPL.O) and Alphabet's (GOOGL.O) Google, which police the apps on their in-house software platforms for iPhones and Android phones, respectively, referred questions back to the games' developers. ![]() LazyDog Game did not respond to requests for comment. "I had a very aggressive reaction to it," Marginean said. Other ads appeared on family-friendly digital pastimes such as the block-building game "Stack," puzzle game "Balls'n Ropes," "Solitaire: Card Game 2023," and run-and-jump adventure "Subway Surfers."Īlexandra Marginean, a 24-year-old intern living in Munich said she was surprised to see the pro-Israel video pop up in the middle of her game of Solitaire. In the Assis family's case, the ads appeared in a game called "Alice's Mergeland" made by a developer called LazyDog Game. Reuters documented six cases – in Britain, France, Austria, Germany and Holland – where people had seen the same or similar ads as Assis' son or said their children had seen them. Representatives from Hamas, the Islamist movement that governs Gaza, did not respond to Reuters requests for comment about its media campaigns. 7 attack, but did not say whether it was using advertising as a tool. Reuters found no evidence of an analogous Palestinian digital advertising effort, save for a few Arabic-language videos promoted by West Bank-based Palestine TV, a news agency affiliated with the Palestinian Authority.Ī representative from the Palestinian Authority's foreign ministry shared a statement saying the ministry was working to sway public opinion by sharing evidence of suffering in Gaza under the Israeli bombardment that followed the Oct. X, formerly known as Twitter, didn't respond to requests for comment. Google ran more than 90 ads for the foreign ministry but declined to comment on where it displayed those ads. Taboola and Outbrain said they had nothing to do with the gaming ads. Saranga said the ministry had spent money with ad companies including Taboola (TBLA.O), Outbrain (OB.O), Alphabet's (GOOGL.O) Google and X, formerly known as Twitter. Of those partners, 12 responded, including Amazon (AMZN.O), Index Exchange and Pinterest (PINS.N), and said they were not responsible for the ad appearing on Angry Birds.
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